Frendy

Served as Sr. UI Designer responsible for end-to-end design of the consumer-facing web and mobile experience at a fast-growing Series A funded startup.

• Led end-to-end UI/UX design for both web and mobile platforms — owning the design process from initial research and wireframing through to final delivery.
• Created detailed wireframes and user flows for the consumer ordering app, franchise management portal, and marketing website.
• Produced interactive prototypes in Adobe XD used for stakeholder sign-off and user testing — reducing revision cycles during development.
• Delivered high-fidelity design assets with detailed component specs and redlines — enabling the engineering team to implement pixel-perfect interfaces.
• Designed with a deep understanding of the rural Indian consumer — prioritising simplicity, low-bandwidth scenarios, and regional language support in the UX.
• Maintained a consistent visual language across web and mobile, contributing to a unified product identity as the company grew and raised its Series A funding.