Alagrand
Retail

Led frontend development and UX for the marketplace platform — responsible for the shopper experience, seller portal, and overall design consistency.

• Led the frontend for the e-commerce storefront — product listings, search and filter, cart, checkout, and account management flows.
• Focused heavily on performance optimisation — lazy loading images, minimising render-blocking resources, and improving Core Web Vitals to reduce bounce rates.
• Drove usability improvements across the platform — simplifying navigation, improving product discovery, and reducing friction in the purchase funnel.
• Maintained design consistency across 100+ product categories — establishing and enforcing a component system that scaled as the catalogue grew.
• Ensured full responsive and cross-browser compatibility — targeting mobile-first users across Chrome, Safari, Firefox, and older Android browsers common among the target demographic.
• Collaborated with backend and business teams to surface the right data — integrating product APIs, search indices, and recommendation engines into the frontend.